Cherish was born out of researching the impacts our shopping habits are having on the planet. As great as it is to shop sustainable materials, and of course prioritising the ethics of what brands we buy from, I feel like we need to have a deeper understanding of why we feel the need to buy so much.

 

We need to educate ourselves (myself included) to tackle the issue of overconsumption head on. We are living in a society that pushes consumption on to us from all angles, and we can’t just keep buying clothes! Also to set the record straight I am not perfect. I am guilty of impulse buying, or buying something just because it’s trending. I am learning all of the time, and I hope to share what I learn through Cherish.

 

This platform is not designed to be preachy or placing blame. It is designed to be a source for you to explore and take away new information to then action in your own life. It is an explorative and creative space, but holds an educational purpose so you aren’t just scrolling mindlessly without learning anything. I hope you can join me on the journey :)